Content Marketing Intern
June 2024 - August 2024
Chicago, IL (In-person, Full-time)
Problem Statement:
How can Minitab Inc maximize lead generation for our software product among new audience markets unfamiliar with our offerings by creating engaging, easy-to-understand educational content?
Minitab is a software company established in 1972, that offers eight software packages for organizational data analytics. Our key product, Minitab Statistical Software (MSS), focuses on Lean Six Sigma and continuous improvement. MSS is used by over 90% of the Fortune 100 and the majority of the Fortune 500 across various industries.
I spent the summer of 2024 in the Minitab Chicago office, which specializes in North American marketing and sales, working under Oliver Franz, the Marketing Content Team Lead, and Alyssa Sarro, the Marketing Content Specialist.
Insurance Industry Nurture Campaign
​Collaborated with two interns on the Industry Nurture Project, targeting healthcare, finance, and insurance companies to generate new MQLs.​​​​​​
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Created email copy, banner design, and CTA in HubSpot
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Repurposed the case study into the infographic
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Wrote the blog with software demonstration of predictive analytics
Paris 2024 Olympics Social Media
Ideated and created an Instagram story to be posted during the Paris 2024 Olympics ceremony to leverage the trend and draw attention to our content.
Minitab Assistance Blog
With over 50 years of expertise, Minitab stands out for its industry-leading support system, including a tech support desk of statisticians with master’s degrees and the in-app AI tool, Minitab Assistant. A blog was written to highlight these features with a step-by-step guide, uncovering unique opportunities and selling points not covered in existing content.
